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What Are The Must Have Features Of An About Us Page?


All kinds of companies? right from small scale businesses to large scales have realized the importance of having a web presence. Web presence means not just having your company listed in relevant industry website directories or classifieds alone but it is having a separate web page or website for it, and this web site or web page must be well established enough to make internet users aware that if they are looking for a product or service in the industry where the company is offering them, they need to look up to the company’s website for them.

There are many ways to create the above awareness like through internet marketing, digital branding, social media marketing and such, however all of these will lead to the website and first thing users will check is the About Us page to know about the company or business.

The must have features of an About US page are these
– It should provide the complete history of the company, when it was founded, how it was started
– It should discuss the success stories of the company
– It should also provide some info the latest venture the business is into
– It should also discuss on the various products and services the company is offering at present.


Most popular ecommerce platforms for online business


In case if you are new to online business and if you are wondering how to begin your online shop or ecommerce business, then you need to begin it by opting out for ecommerce solutions that are available free on the web. There could be multiple thoughts and ideas about your dream online store, hence to have scope for expansion should be available when you begin with your initial idea.

The best ecommerce solution for that would be to have shopping software for which several additional features offered that ca be opted based on the future business needs. Soon after registering your domain for an online store, and then hosting it, next comes installing a content management system and software to set up your online store.

Prestashop is one such software exclusively for shopping cart and as this is an open source platform available for download for free for anyone, there are a lot of prestashop templates and add-ons available for it for free too. Also, an open source platform gives opportunity for techies such as web designers and web developers and other web geeks to explore it and come up with their own ideas and interests in expanding its scope of use.

Prestashop is one of the most popular ecommerce platforms for online business. And there would a release of new theme and template once in a while. Individuals setting up their online store will have to analyze and explore various prestashop templates to conclude on which template will be the most suitable one for their business niche and products sold.

So to begin with people should sign up with Prestashop and download their software which is free, they need to download the template which they feel would suit their online business store. Then after installing the software they will be able to visualize the Prestashop dashboard popularly called as Back office? where they can see the analytics data on the visitors, sales volume, orders, active shopping carts and many more such sales data.

Furthermore, they will have to install the design and template and create product categories and subcategories. Then, based on the additional features they look for they need to install the add-ons available for it. Having premium prestashop templates offers a wide range of features inbuilt to have a complete online store right from displaying products, to adding them to cart, checking out and then paying through online merchandising services.


Web Design Tips for an E-commerce Website


With the advent of several web applications in the Internet, all sorts of possible commercial activities that include buying and selling has started to take place and this has led to the introduction of several e-commerce websites popularly known as online shopping stores, merchandizing and merchant services websites.

The following are essential for an e-commerce site such as secured online payment options and security certificates. Design of an E-commerce website plays a vital role in the success of it online as it has to grab attention of online buyers and make a sale of products as it is like showcasing products in a real time super market store.

And the most important web design tips for an E-commerce website are best showcasing of products that are sold in the site with better quality photos of products neatly aligned to browse through quickly, best categorization of products, quick navigation button and search boxes with optimized keyword suggestions to find out the product they need easily. Should be compatible and usable with all kinds of web browsers and Internet browsing devices.


Practical Tips for Creating Cool WordPress Websites


Web technologies are a boon for the web designers and developers, making drag and drop website creation, availability of ready-made plugins and codes, with which any new feature can be added to the website. As an advancement to web 2.0, came many web technology versions. And all of it had one common thing which was the WordPress CMS. WordPress Content Management Systems made it easier for Web masters to manage multiple sites with less time and effort. There are several WordPress themes and templates including high end premium themes are available for free in the Internet. Here are some

Practical Tips for Creating Cool WordPress Website,

  • Even by learning few basics of HTML, create the layout of your WordPress site, which is nothing but the CSS? Cascading Style Sheet.
  • List down the various functions and features you would like to have for your site, Create function codes or get functions codes from web for all of it.
  • In the CSS which would be the main sheet, call the functions one by one which you want to execute sequentially
  • Most of the addon features such as Sliders, Light box, widget addition can also obtained using plug-ins and add ons.
  • Else you could also download a free template similar to your expectation and modify it according to your needs.


Advantages with premium magento templates


To start an ecommerce start up requires so much of hard work and complex decision making ability and above all a perseverance to keep driving the concept forward. Whenever internet users access an online shop the hard work behind establishing and running it may not be evident.If you are looking to begin your online business such as setting your own online store in order to materialize your idea you will have to start from some point initially.

For most of the online business owners it comes with a business plan and then having a domain and hosting the site, however there is one more aspect that can give enough confidence to give wings to the idea and that is using an appropriate ecommerce platform where you can install a design or template of the store and begin from there.

Magento is ecommerce software that is available for free downloading and is a popular platform to use for ecommerce sites. After installing the magento platform, the relevant theme from magento templates according to your online shop’s products can be installed. The templates are classified based on the category products sold in the store for which it can be used such as Auto, Education, Food, Travel, Electronics etc.

With leading template stores where magento themes and templates can be bought offer a feature to see a preview of the template through a demo option. This can let the template buyer know the impact of the design for their store. Not just that the details of the template are also provided along with the demo option. The details shall include the specifications such as the system requirements for the template to install and work the list of features that can be customized, no. of columns of layout and many more information of that sort.

Some of the advantages with premium magento templates are
– Highly customizable
– Search Engine Optimization friendly with in built SEO features
– One click additional feature enable/disable option
– Fluid and responsive layout design
– Feature to integrate with Paypal and such online merchandizing services
– Easy creation of categories and sub categories for better product showcasing
– Compatible with almost all most used browsers
– Fast loading of pages
– Various Add-ons available that can be easily integrated for more features
– Newsletters, coupons and easy product catalog creation

In case if you are unsure of what template to choose for your store you can get the help and guidance of customer support executives of these theme stores to decide the most suitable template for your online business.


Magento themes based on store type


The key driving force in establishing an ecommerce business is decided based on the niche of products sold, budget to set up the store and how successfully the shop is marketed during the initial launch.

These steps are initial involved in building and launching the store, then there should be provisions for expansion and growth of the store, for that the right ecommerce software must be used.

Magento is popular ecommerce software that provides the platform required for setting up an ecommerce store over the web. It is one of the few ecommerce platforms that comes with a wide range of magento templates to choose the right design for the site and also offers enough flexibility to customize and use based on the niche of products sold in the shop or for the type of business it is being used.

It has got all the required features and also offers enough scope for adding more features through add-ons and plug ins to configure and expand it in future as the online business grows and to meet the users demands for hassle free online shopping experience.

As Magneto is open source software, some of its themes are free and are a good choice to begin with your online shop with a little budget too. Based on the kind of store you are setting up, you need to use the relevant premium magneto templates like few examples suggested below,

  • Pet store ? For Pets products
  • Vita shop ? For Medicinal store and Health products
  • Apparel store ? For Apparels and footwears

There are sites where Magento templates can be bought and in these sites as the templates are categorized based on the niche such as food, textile or fashion, automobile, electronics and the sort of, for whichever niche they require a template or design, buyers can navigate through them and cans elect the suitable template they want for their ecommerce site.

Another advantage is that there is a free demo option to view the design fully so that the look and feel of the template even before they can be bought and used can be known and based on that the most suitable theme can be bought.

There is also an option to know the details of the design where the details such as design version, upgrades available, system requirements for using the theme, browser compatibility, and various other additional features that are unique to the theme can be found.


Tips for Creating Videos to Boost Brand Awareness


The best medium for awareness creation is the Internet, because these days? people have started reducing their habit of reading newspapers or magazines or watching TV or listening to radio, and these platforms have become outdated with lesser scope and opportunities for innovation and creativity.

With internet, newer technologies people can express their creativity to the core. And when it comes to marketing or creating brand awareness through internet, a good video focusing on this concept is the best one, as a good video can market itself virally as people tend to share things that will interest everyone quickly and more.Here are few tips for creating videos to boost brand awareness,

– Come up with an interesting and user engaging theme, which is capable of grabbing attention of a viewer instantly, hence the first image or slide or screen of the video is important
– Keep the length of the video short so that people may not get bored, and from the middle to the end the message should be conveyed clearly
– Video should be of high quality and should of format that takes less memory to run, in that viewers will see a smooth streaming of content
– Video can contain special effects like animation media for more likability


Essential Tips For Optimizing Your E-Commerce Website


Two things that drive the online market are the E-commerce websites and Merchandizing services such as pay pal, payoneer and the like. As businesses spend so much of money, effort and time in getting a good e-commerce site, if the website is not optimized well for good User Interface and User experience, then the whole effort of having an e-commerce website goes in vain.

Here are 5 essential tips for E-commerce website, web masters and web designers for optimizing their e-commerce websites,

  • The website should use the latest responsive layout web design for better user navigation and attention grabbing and categorize products accordingly and searching within site should be easier.
  • Use high quality images with file formats and extensions that will hold less memory space, this increases speed of page load and website performance.
  • Best merchant services integration, using Verisign and SSL certificates and 3 tier login for secured transactions for better reputation with Search engines and users.
  • Ensure using relevant SEO keywords for the products and services you offer and these should go into meta tags and product meta description
  • Create your own product description for unique content; get your product reviewed by leading reviewers and get good ratings from rating websites.


Web Design Versus Web Development


Web Design versus Web Development is a popular discussion running in the minds of most of the newbies to web designing and Internet users who look forward to start own their first website.

Web designing as the name suggests is about the look and feel of a website where the entire effort of the Web Designer is concentrated upon towards making a good presentation of a website to its end user.

Henceforth, it focuses on using best layout dimensions, colors and graphics to each of the Web Pages designed so that website’s content or information is made readable and can be easily navigated through and we can call it as the front end focused operation in creation of a website.

Now, on the other hand, Web Development as the name stands for is all about enabling the features needed to be presented in the front end through coding, scripting or programming languages and for these necessary applications needed for the programs to be developed and run has to be installed in the web hosting server which runs in the back end when a website is operated.


Online Marketing Strategies That Work in 2017


There are many advantages in buying products and services online such as it saves time, saves so much of effort, you can read multiple reviews and choose a product, get good discounts and offers and above all you can ensure that you are buying at the lowest price possible.

To tap this market potential, businesses have been adopting and trying several new marketing strategies online, however only a few were successful in the past, likewise here are online Marketing Strategies that work in 2017,

– Both Company branding and Products or Service Imaging content will be the best strategy that will work and this needs to be done using Videos and Photos on the effectiveness and quality of products or services offered and Company’s reputation

– Next will be promoting this content in web through Social media?s where the target audience needs to be engaged in discussions and sharing of information of products,

– More diversified audience needs to be targeted, as online market enables user from any place to buy a product when shipped in a secured way

– Smaller and lesser quantities of products or services in different ranges need to be promoted, as this will make users to try them at least once.